Digital Marketing

What is Digital Marketing?

Written by Raju Saha

Advanced showcasing. Simply one more one of those new, extravagant trendy expressions you should use to sound brilliant in gatherings or is it the genuine article?

Possibly a superior inquiry is: What is it?

This computerized advertising aide will demonstrate to you what’s going on with everything.

First promoted as a term in the mid 2000’s, computerized advertising has really been around any longer.

Like, WAY more. Around 100 years longer, to be precise.


The 2 main pillars of digital marketing are online marketing and offline marketing. That said, since I’ll talk about online marketing in a separate guide, I’ll only mention the different areas of online marketing here, for the sake of completeness.

The 7 big categories of online marketing are:

  1. Search engine optimization (SEO)
  2. Search engine marketing (SEM)
  3. Content marketing
  4. Social Media Marketing (SMM)
  5. Pay-per-click advertising (PPC)
  6. Affiliate marketing
  7. Email marketing

How can I improve my digital marketing skills?

Here is a list of the nine most in demand digital marketing skills in 2016.

  1. SEO specialist. It should come as little surprise that SEO is the skill at the top of this list. …
  2. PPC executive/specialist. …
  3. Social media expert. …
  4. Email marketing. …
  5. Mobile marketing. …
  6. Analytics. …
  7. Content management/marketing. …
  8. Marketing automation.

How do I become a digital marketing strategist?

To become a digital strategist, earn a bachelor’s degree in communications,marketing, or a related field. Acquire an entry-level position in an advertising ormarketing firm that works with digital platforms.

Which is the best course in digital marketing?

But, as a valuable introduction that will get you places, the best digital marketing courses will focus on the foundations of:

  • The ever-evolving role of digital marketing in today’s professional world.
  • Search Engine Optimization (SEO)
  • Social media marketing.
  • Content and inbound marketing.
  • Mobile marketing.
  • Web analytics.


That is the scoop on advanced advertising. As should be obvious, the web is, by a wide margin, not by any means the only spot for advertisers to assemble achievement, even today.

Obviously, nobody can bear to pass up the chances of the web and, inevitably, every advertiser should ace web based showcasing.

Be that as it may, utilizing a couple of these disconnected promoting strategies can push you to not put the majority of your eggs into one container and expand your lead age past online networking, content advertising and such.

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